At Castle Rock Realty Lisa Coughlin Wafle and Paul Merk bring a powerful combination of experience, knowledge of selling campgrounds and client-focused service to specialize in campground and resort real estate throughout all of Wisconsin. They offer more than 20 years of experience and have a sales volume of over $130,000,000 in campground and resort sales.
Campground and resort properties require a different level of knowledge and experience than traditional real estate. From understanding a variety of revenue streams and occupancy trends to navigating zoning, licensing and operational transitions, these transactions demand a strategic and informed approach.
Lisa and Paul each have an extensive background in real estate sales and high
volume transactions. They also each have their own unique insights on client relationships and how to market each individual campground that combine to provide a well-balanced experience and effective marketing strategy for every client. They take pride in providing “Professional Service with a Personal Touch” to buyers and sellers alike.
With strong familiarity in key recreational markets throughout Wisconsin, they understand what drives value for both buyers and sellers in this unique property type – whether it’s a lifestyle investment, income-producing asset, or long-term ownership transition.
Their approach is straightforward: clear communication, honest guidance and a focus on results.


